Get the Most Comprehensive Amazon Services Available
LET'S TALKWhile many agencies focus on marketing and advertising tactics, we take a wider view. Our three-pronged service model delves into your brand, price and product strategies, bringing control and precision to your business. Explore our available services.
Brand Strategy & Management
While we focus exclusively on improving your performance on Amazon, we ground our work in the full context of your goals through all channels. Our brand-first approach means we always ask what’s in the best interest of your brand and let that guide our thinking, recommendations, and action plan. Because managing your brand within the Amazon ecosystem requires a keen awareness of the larger market forces your brand faces.
Content Optimization
Improved Brand Appeal
Amazon rewards good visual content with better placement, so we carefully labor over the details to highlight the quality and appeal of your brand and differentiate your products. By focusing on the fundamentals that make a great product listing, you’ll be creating a better experience for shoppers, translating into more clicking “buy now.”
Improved Search Ranking
70% of Amazon customers never click past the first page of search results. Along with improving your visual content, our team of writers and keyword specialists crafts and optimizes copy that helps you rise through the ranks.
Content Optimization
We optimize your content to improve brand appeal and increase search visibility.
Improved Brand Appeal
Amazon rewards good visual content with better placement, so we carefully labor over the details to highlight the quality and appeal of your brand and differentiate your products. By focusing on the fundamentals that make a great product listing, you’ll be creating a better experience for shoppers, translating into more clicking “buy now.”
Improved Search Ranking
70% of Amazon customers never click past the first page of search results. Along with improving your visual content, our writers craft copy that tells the story of how your brand fits into the consumers’ lifestyle, and our keyword specialists conduct experiments to optimize titles, descriptive copy and backend keywords for on-page SEO that helps you rise through the ranks.
Advertising
Eighty percent of businesses don’t know whether their ad spend is actually helping, and yet agencies are constantly recommending increasing ad spend. At AMZ Atlas, we’ll talk about ads, but only after we’ve fixed the fundamentals, like your item-level conversion rate. In fact, it’s more likely we’ll aim to reduce or reallocate your ad spend if it’s not clearly delivering more value to your bottom line.
More of the Right Buyers
Our advertising experts look at your current visibility, competitive landscape, and return on ad spend potential before recommending any spend. If we believe there’s value, we’ll design an Amazon ad strategy with the right mix of PPC, (Sponsored Products, Sponsored Brand, and Sponsored Display), and Amazon DSP, including Video Ads, Custom Ads, Amazon Posts, and other emerging solutions to get you in front of more of the right buyers.
Focus on Total Performance
Finding the right formula means keeping watch over a multitude of metrics and constantly monitoring and refining campaigns to achieve optimal results. What is an optimal result? It’s not the most we can spend or even the best ROAS or ACOS. We keep our eyes on the prize – getting to the summit of your best possible product performance.
Brand Protection
Do you know everyone who’s selling your product and for how much? Due to the traditional retail distribution model, many brands simply don’t. We can clear the fog and offer protection from unauthorized sales and discounted prices.
Protect Your Brand’s Worth
We’ll bring in legal e-commerce experts to work with you to develop an Internet pricing policy, and we’ll employ expert tracking services to find and correct pricing discrepancies so your brand can get back to being at its best.
Price Strategy
Pricing is the most important issue to resolve for the long-term health of your business. Amazon monitors hundreds of thousands of e-commerce sites for product pricing to ensure they’re always offering the lowest available price. If they find a lower price for your product elsewhere, and they sell your product/own the inventory, they’ll lower the price. If you sell your products/own the inventory, they’ll remove the buy box and prevent you from advertising. Our pricing strategy services can help straighten out the twists and turns you experience in the most dynamic marketplace on earth.
Price Monitoring & Consistency
You must have a consistent pricing strategy, know where your product is being sold and for how much, and have a great enforcement program to hold sellers to your agreements. If you’re not, chances are Amazon’s pricing pressure is significantly cutting into your margin, and may even have your CFO asking if you should be selling on Amazon at all. You have to know to control, and we’ll help you regain control with the knowledge and tools you need.
Price Stabilization
Product Strategy
Businesses thrive on Amazon at the product level, not the brand level. Every product has to stand on its own two feet, and every shelf is its own store. We examine all facets of your product’s item-level performance. Most consultancies stop at evaluating your discretionary spending. We get hyper-specific, also looking for opportunities to optimize your fixed costs. Our business experience and mindset means we’re not afraid to ask the hard questions, find the hard answers, and do the hard work, because that work translates into permanent value for you.
Performance
Our expansive data platform helps us backfill historical performance and offer predictive performance. As we monitor and optimize your performance over time, our team and our unmatched predictive analytics engine will help us see the anomalies sooner and fix them, or when appropriate, capitalize on them.
Inventory
Inventory management is part art and part science. Chances are, if you’re just using historical data you’ll be caught short or long. AMZ Atlas offers best-in-breed forecasting data, but even more importantly we read the external forces that are likely to play a role in your future performance, allowing us to adeptly help you balance IPI scores, storage limits and stranded inventory with your capital allocation and supply chain.
Forecasting
Is your forecast taking into account more than just last week’s, month’s or year’s performance? Have you factored in inflation, shipping delays, halo effect from a competitor going viral?
The recipe for successful product-level forecasting is derived from five critical Amazon variables: per product sessions, buy box, conversion rate, inventory and ad strategy. And we’ve got you covered on all of them.
Logistics
Roadmap
You’re the expert when it comes to your product catalog. Our understanding of our client’s performance, competitive insights and command of the Amazon platform often exposes new product opportunities previously unseen, helping them optimize product strategies across all sales channels for long-term value and profitability. We’d love to do the same for you.