Amazon 3.0: Why Brands Will Thrive

Amazon 3.0: Why Brands Will Thrive

After working with dozens of brands representing millions of items on Amazon, it’s worth assessing the Amazon marketplace to see if we can identify trends. One such trend that we’ll focus on today is the Brand Renaissance we are seeing. First, a little history. Amazon...
Amazon’s Secret Superpower

Amazon’s Secret Superpower

When was the last time you bought something on Amazon? Earlier today? Yesterday? Within the last 30 days? For tens of millions of people in the US, the frequency of purchasing products on Amazon rivals any destination outside of maybe the local grocery store. “The...
How Amazon Will Eat FedEx and UPS

How Amazon Will Eat FedEx and UPS

US consumers love Amazon, so much so that over one hundred million people in the US alone are Amazon Prime customers. We all dutifully pay our membership fee for the perks of free shipping, free movies, and dozens of other lesser-known perks. For many of us, Amazon...
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