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About AMZ Atlas

Our depth of knowledge and singular focus on Amazon allows us to create more value for our clients.

As your strategic Amazon partner, we obsess over finding value for your brand. Where others are satisfied with increasing your ad budget, our team focuses on the fundamentals of brand, pricing, product, and inventory first, then scour the data for hidden, long-term value.

A diverse team of specialists dedicated to your success.

Our team is made up of ace strategists and tacticians, from former brand managers with hard-earned Amazon success, to specialists who live and breathe the world of Amazon commerce, and veterans in areas like retail pricing, inventory, brand protection, and operational experts who thrive on efficiency. We’re confident we can help you because we’ve scaled the highest peaks of Amazon ourselves and helped others do it.

We’re ready to help you:

  • Control your brand
  • Control your pricing
  • Avoid inventory gaps
  • Optimize your ad spend
  • Find new opportunities
  • Stay on top of Amazon updates
  • Achieve peace of mind

Leadership

Chief Executive Officer

Corey Thomas

Corey has lived in the Amazon ecosystem for the last decade, doing everything from creating a multi-million dollar reseller account to building one of the fastest-growing Amazon direct-import businesses in the world. Seeing the massive opportunities available to companies who can compete effectively in the Amazon marketplace, Corey launched one of the first Amazon Exclusive Agencies in 2016. Today, Corey applies all of his talent and expertise to a broad AMZ Atlas client base in desperate need of hyper-focused Amazon services. His leadership ensures that AMZ Atlas offers the most reliable and flexible services available to our clients. Corey earned his MBA from the University of Portland in Portland, OR. Today, he keeps busy with a growing business at AMZ Atlas AND a growing family at home.

President

Bayless Ydel

Bayless, one of the founders at AMZ Atlas, has previously founded and overseen a wide range of ventures, from an insurance services company to an Amazon brand, and even a shoe store. Bayless is an inveterate learner with a proven ability to identify new opportunities and foster growth. As president at AMZ Atlas, he provides strategic vision focused on organizational development, corporate governance, investments and finance. Bayless is a proud graduate of Auburn University with a degree in finance. He enjoys spending time at the lake with his wife, two daughters, and overweight basset hound.
Chief Operating Officer

Matt Latendresse

Matt began his career as creative entrepreneur designing marketing and websites for clients ranging from small businesses to professional athletes, but soon found his calling as strategic team leader. Over the past 6 years, he has worked hand in hand with brands and organizations to transition to Amazon, including shepherding clients through large digital transformations. He deeply understands the potential for Amazon as part of an omni-channel sales portfolio and is adept and bringing together just the right market and online sales strategies to increase channel sales and profitability for his clients. Matt joined AMZ Atlas in 2020, where his role as the COO allows him to bring his penchant for strategic thinking to all AMZ processes and clients. Matt earned his MBA from MidAmerica Nazarene University.

Chief Financial & Compliance Officer

Brian Stana

Brian joins AMZ Atlas with more than two decades of experience in the financial service industry. His experience with organizations like BlueCross BlueShield of Tennessee, DirectPath, Dixon Hughes Goodman, and Ernst & Young give him a broad view of what it takes to drive profit improvement, lead business growth, and establish and scale business operations. As part of the AMZ team, Brian is responsible for leadership and strategic direction in all aspects of finance, accounting and risk management operations. Brian is a graduate of The Florida State University with a B.S. in Finance and The University of West Florida with a B.A. in Accounting. He is also a CPA in the State of Alabama and member of the AICPA.
Chief Revenue Officer

Mac Howard

Mac comes to AMZ Atlas with over twenty years of sales and marketing experience within the outdoor sports and pet specialty verticals. Most recently, Mac helped to build and manage a 100-million-dollar portfolio of premium brands at a leading Amazon Agency. Mac also served as VP of Strategic Markets at Brandlive, a Portland based company that offers a Live Video experience to brands and consumers. Prior to Brandlive, Mac held director roles at Expert Voice and other premium brands in the Sporting Goods and Pet Specialty verticals. When he’s not leading brands to victory on Amazon, Mac enjoys time with his wife and two daughters on their horse farm in Shelby County, AL.

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AMZ doesn’t just stand for Amazon. Join our amazing team on an amazing adventure.

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